We turned a Facebook mobile ad into children's books collection and used the media intelligence to deliver it for parents around bed time.
To remember more parents of the importance to read to their children, we created a TV spot and several book trailers that you can see below.
The Seventh Cat is a story by Luis Fernando Verissimo, one of the greatest Brazilian authors. He told us a little about his creating process
Our 3rd book came with its own soundtrack, which was created by Fernanda Takai – who also wrote the story, inspired by her own daughter.
Later on her story became a musical clip that in fact was the first 360º video embedded inside a Facebook Canvas in the world
Marcelo Rubens Paiva wrote "The boy and the rocket", an adventure about the outer space, inspired by his own son.
Our 4th book was written by Adriana Carranca, a famous Brazilian journalist that based the story on an experience she had living in Syria.
Book trailer of our 5th story "The flying bicycle" written by Antônio Prata that granted this interview about the creative process.
>>> Awards & recognition
- Cannes Lion 2x bronze Cyber & Mobile category
- El Ojo 1x gold Mobile category - social media
- Facebook Awards 1x gold
- Smarties (award focused in mobile campaigns) 2x gold, 1x silver and Grand Prix
- Selected by the Big Won Directory as one of the most innovated mobile campaigns in the world in 2016
- Share Award 1x gold